Next year, you’ll have six opportunities to save money on postage by using the USPS incentive programs. For each one, you’ll need to sign up in advance on the USPS Gateway site, and you’ll need to use both the Intelligent Mail barcode and electronic documentation. Here’s a quick look at the incentives you could try [...]

barcodes · direct mail · Electronic Documentation · events · Intelligent Mail · mail piece design · mail preparation · mobile barcodes · prices · QR codes · USPS

Constantly checking Twitter, Facebook updates or your inbox? Making connections through LinkedIn? Me too. And savvy marketers have jumped on the bandwagon to spread their messages. Reaching a huge range of potential customers costs very little in terms of time and money. So why would marketers choose direct mail, you ask? Mail is tangible. Consumers [...]

direct mail · mail list management · QR codes

This summer’s mobile barcode incentive is in full swing, giving mailers an additional 2% discount on their mail that points customers to a mobile shopping website. A similar sale last year was very popular with mailers, increasing the amount of mail with mobile barcodes from 3% to a staggering 30%. And just as this year’s [...]

barcodes · direct mail · Electronic Documentation · mail piece design · mobile barcodes · prices · QR codes · USPS