Last week representatives from the mailing industry met with USPS in Washington DC. Here’s a quick recap of some of the topics discussed:

• The biggest announcement, in my opinion, was they finally announced the end of POSTNET! Starting January 2013, an Intelligent Mail barcode (IMb) will be required to get automation discounts. They’ve pushed this back many times before, but I think they really mean it this time.
• And second biggest was their announcement that Full-Service IMb will be required for Automation discounts in January 2014. While they were pretty confident about this date, I don’t think they’ve thought this all the way through, and this date is likely to slip. But that doesn’t mean mailers shouldn’t get started on this now. The goal is to have 100% of automation mail tracked using IMb by 2014.
• “Did you hear the one about the unstamped letter? You wouldn’t get it.” — CFO Joe Corbett, budding comedian
• The mobile barcode incentive will be back this summer. First-Class and Standard mailers who include an approved mobile barcode on their pieces will get a 2% discount on their mail. To learn more about this incentive, including the new requirements for where the barcode goes, see the documentation on RIBBS.
• Postmaster General Pat Donahoe laid out his new business plan for USPS. In order to get out of the financial hole they’re in, USPS wants to:
  • Pull out of the government healthcare system and self-insure.
  • Re-align the postal network, including several thousand office closures, along with closing over half the sorting facilities. This could also include eliminating Saturday delivery, pending Congressional action. For a complete list of facilities they want to close, see the network realignment page. Mailers should still be able to drop their mail at their existing centers and still get the SCF discounts.
  • Encourage more employees to retire (almost half of the staff is currently eligible to retire).
  • Increase the cost of a First-Class stamp to $0.50.
  • Eliminate retirement pre-funding (this would also require Congressional action).
  • All together this could save USPS $20 billion by 2016, which would ensure they stay in the black.
• Donahoe said “We have to act on this now. Putting a couple of pieces together and holding your breath is not the solution. We will be in an untenable position in five to six years. It is hard to get the message across. Everyone can’t have their cake and eat it too. When you look at our outlook and do nothing, we look like Greece.” And it’s interesting to note, Congress doesn’t seem as ready to assist USPS as the EU has been ready to bail out Greece.
• The PMG also noted that his big dream is to have all “large” mailers using “seamless acceptance”. Basically seamless acceptance is Full-Service IMb on steroids – the USPS will just take their mail, then bill them the rates later. This assumes that those large mailers are preparing easy-to-process mail, and that the USPS will bill them accordingly. For “smaller” mailers, he envisions them dropping their mail off at their local post office window, not the current Business Mail Entry Unit (BMEU). They didn’t define what makes a mailer “large” or “small”.
• Productivity is up, but they can only cut so much. USPS will pay their employees first, suppliers second, but won’t be able to make the $11 billion payment to the government for health pre-funding this year.
• At some point they want to move to a single account/single permit world, rather than have each company register a permit at every drop location. But this system hasn’t been built yet, and won’t be until 2013 at the earliest.
• The MTAC meetings are getting restructured this year to encourage more participation and communication. This means I’ll be a little busier at the next MTAC.

So big changes are afoot! We should hear a lot more about the IMb changes between now and NPF.

barcodes · direct mail · events · Full-Service · Intelligent Mail · mail preparation · mobile barcodes · MTAC · National Postal Forum · NPF · POSTNET · prices · QR codes · USPS

We’re back from sunny San Diego and another great National Postal Forum! While attendance may have been a little lower than previous years, this was likely more to do with the west-coast venue than a lack of interest. The buzz among attendees continued a more positive trend, as, perhaps not coincidentally, USPS executives seemed to be acknowledging the many difficulties mailers have been having with some of the new technology. And, as always, there were many great sessions to attend and lots to see on the expo floor.

News from USPS

The USPS uses NPF to announce new initiatives, and this year was no exception. Here are some changes to look for in the next year:

• A new advertising campaign will start this fall, promoting mail as a great advertising tool. The same group who brought us the successful “If it fits, it ships” commercials is testing out possible taglines for the new campaign, which will be debuting this fall.
• In early 2012, new options will be available to Full-Service Intelligent Mail users, including better mail piece and container tracking. Additional tracking will be available for parcels as well.
• Postage payment and mailing permits will be revised, allowing mailers to ship from any location with a single, universal payment account.
• A new schedule for USPS software releases (including PostalOne! and FAST) limits the number of changes to four per year.
• USPS presented a detailed plan for migration to 5-day delivery. While Congress has not yet approved this, many hours have been spent on Capital Hill talking about 5-day delivery and the savings that this will create.

The Latest Innovations

In addition to the dozens of new educational sessions, lots of new information was available on the expo floor. One of the buzz words this year is “cloud computing” — storing and processing data via the web. Processing in the cloud eliminates the need for software and data file updates, making your processes seamless and easier to maintain. We had several people asking about our Web Services, Satori’s cloud computing solution.

While POSTNET is still a valid barcode, Intelligent Mail continues to be a hot topic. USPS is adding more value for Full-Service mailers, and more options are available for piece tracking and ACS using the IM barcode from several vendors.

Mixed media, social networking and QR codes were other hot topics. Multi-channel marketing with social media tie-ins, email follow up and 2D barcodes for smartphones can really boost a marketing campaign and get some real-world results. USPS has recognized this as well, and introduced a summer “sale” for advertising mail that includes a 2D, or QR, barcode.

If you’d like to hear more about NPF, Intelligent Mail, or to learn about our cloud computing solutions, contact Satori Software for all the latest information.

barcodes · direct mail · events · Intelligent Mail · National Postal Forum · NPF · PostalOne! · USPS

This year’s National Postal Forum (NPF) will be held in San Diego, California next week. This conference offers something for everyone in the mailing industry. A full complement of educational sessions are available, and taking classes in a specific track can earn you a professional certificate. This year, a new “generalist” certificate is available as well. A number of keynote sessions will feature USPS personnel, including Pat Donahoe, the new Postmaster General. The USPS will also have plenty of information in their booth on the Expo floor.

Don’t miss “Gain Business Benefits by Automating your Postal Processes”, a great new educational session in the Preparation, Entry and Delivery track. Our own Barry Smith shows you how to implement different levels of automation into your existing workflow, saving you time and money. This session is available during Period 14, Tuesday May 3rd from 3:15-4:15 pm.

Stop by our booth, #1318  in the Expo hall, just to the left of the registration center as you enter. We’ll be showcasing our popular mailing software packages, along with our new Data Services packages. Ask one of our representatives for a free List Deliverability Assessment, and enter to win a free iPad 2!

To learn more about NPF and plan your forum experience, check out www.npf.org.

events · National Postal Forum · NPF · USPS