Next year, you’ll have six opportunities to save money on postage by using the USPS incentive programs. For each one, you’ll need to sign up in advance on the USPS Gateway site, and you’ll need to use both the Intelligent Mail barcode and electronic documentation. Here’s a quick look at the incentives you could try [...]

barcodes · direct mail · Electronic Documentation · events · Intelligent Mail · mail piece design · mail preparation · mobile barcodes · prices · QR codes · USPS

USPS announced updated prices and products last week. Fortunately for most US mailers, not much is changing. Here’s a quick summary of the changes that will go into effect January 27: POSTNET barcodes will be retired. This wasn’t announced in the rate case filing, but the barcode retirement lines up exactly with these price changes. [...]

barcodes · direct mail · DMM Advisory · Electronic Documentation · Full-Service · incentives · Intelligent Mail · mail preparation · mailing software · mobile barcodes · PostalOne! · POSTNET · prices · USPS

This summer’s mobile barcode incentive is in full swing, giving mailers an additional 2% discount on their mail that points customers to a mobile shopping website. A similar sale last year was very popular with mailers, increasing the amount of mail with mobile barcodes from 3% to a staggering 30%. And just as this year’s [...]

barcodes · direct mail · Electronic Documentation · mail piece design · mobile barcodes · prices · QR codes · USPS