Point-of-Entry Address Validation: The best (and easiest) way to increase address quality
We’re pretty proud of the array of features we offer to customers who want to increase address quality. If I had to list the top three ways to increase quality, it would be point-of-entry address validation, point-of-entry address validation and finally point-of-entry address validation. Not as catchy as the real estate mantra: location, location, location, but the point is if you put good information into your database, with a little maintenance, you will get high quality contact data coming out.
The Address Quality Gatekeeper
Point-of-entry address validation is like a gatekeeper for address quality. When a call center employee or website visitor enters an address, point-of-entry address validation protocols won’t let the contact information pass into the database (unless you decide otherwise) until the address is correct and known to exist. Strictly speaking, point-of-entry address validation is really three features in one:
Checks that the address exists in the USPS® database as a delivery point. This is great for websites that ask for contact information before giving a white paper or some other “free” download. Now you can keep nonsense addresses like 123 Abc Ave. NoneOfYourBusiness, WA out of your database.
Ensures that any spelling errors are automatically corrected, abbreviations like Ave. or NE are corrected and placed in the correct format. Missing address elements like ZIP Code™ or apartment numbers are added.
Standardized address formatting
Converts addresses into your preferred address format. This is important for identifying duplicate addresses and change-of-address updates, all those maintenance things that are critical for keeping address quality at its best.
Direct mail campaigns are already hard enough; don’t let an address typo turn into a lost opportunity.
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